The CoHort Zone

June 27, 2017

Press Release: Gardeners Gladly Singing the Blues with the Arrival of Big Time Blue Lavender from Concept Plants

For Immediate Release

Name:  Maria Zampini
Company: UpShoot™ LLC
Address: 5010 South Ridge Rd Madison, OH 44057
Cell: 440.812.3249
Fax: 440.357.7676
Email: maria@upshoothort.com
Blog: The CoHort Zone
Website: www.upshoothort.com
Big Time Blue

Gardeners Gladly Singing the Blues with the Arrival of Big Time Blue Lavender from Concept Plants

The perennial garden just got better with the introduction of Big Time Blue Lavender. This plant’s not just for flower gardens, though. A versatile garden performer, Big Time Blue is an anchor for herb and vegetable gardens, a stand out thriller for containers, and a workhorse landscape plant for waterwise designs.

Big Time BlueWhat’s Not to Love?

Peter van Rijssen of Concept Plants® only brings a plant to market if it’s bigger, better, and bolder than existing selections. Big Time Blue meets the criteria.

  • Blooms earlier than other Lavandula angustifolia cultivars
  • Flowers are 2x-3x larger than Hidcote’s
  • Deep purple-blue petals
  • Bright silvery-green foliage
  • Attracts butterflies and other pollinators
  • Drought-tolerant

Become a Big Time Fan at Cultivate

Big Time Blue will be the featured plant at the Concept Plants® booth, number 3231. Stop by to give it a look and a sniff and see for yourself why it’s fast becoming a favorite of gardeners, garden centers, and growers alike.

You’ll know you’re in the right place at Cultivate when you see Peter extolling the virtues of Big Time Blue while sporting his bespoke Big Time Blue suit. If you missed the Miss Saori suit and shoes during 2016’s event, you’re in for a real treat.

You’re also in for a sweet treat at the booth! Denise Schreiber, author of Eat Your Roses: … Pansies, Lavender, and 49 Other Delicious Edible Flowers is whipping up a special batch of her Russian tea cakes with lavender flavored by Big Time Blue flowers.

Big Time BlueOn Trend: Food & Foliage

Two hot trends in horticulture include putting Foliage First (there’s a great new book by that name authored by Christina Salwitz and Karen Chapman) and foodscaping—integrating edibles into the landscape (a cool book about that topic, The Foodscape Revolution by Brie Arthur, hit the shelves this spring as well). Capitalize on both trends with Big Time Blue. Its silver foliage draws your eye even when the plant is not in bloom, and the flowers have quickly become a favorite for the culinary inclined. Lavender lemonade, lavender tea cookies, and lavender blueberry scones are just a few recipes that foodies have created just to show off the flavor and aroma of the flowers. Big Time Blue can be merchandised with perennials, herbs and edibles, container combos, and with drought-tolerant landscape plants.

Quote by Ryan Overdevest

Details

Lavandula angustifolia Big Time Blue (‘Armtipp01’) PP24,827
Hardiness: 5-9
Size: 12-15 inches tall by 15-18 inches wide
Bloom time: mid-summer through fall
Light: full sun
Water: low water-medium moist, sharply drained soils

To Order Plants

Consumers can find Big Time Blue at their local independent retailers, mass merchants and better mail order and online retailers.

To add Big Time Blue Lavender to your program, contact one of these liner suppliers or reach out to Brian Kirkland of Concept Plants via brian@conceptplants.com.

For More Information

For more information about Lavandula angustifolia Big Time Blue and other Concept Plants® introductions, visit www.conceptplants.com.

Big Time Blue

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Maria ZampiniUpShoot, LLC is a boutique horticulture marketing firm specializing in the sales, licensing and marketing of new plant introductions to North America, Canada, Europe and Australia. UpShoot also provides marketing services for gardening related products to both the trade and consumer audiences. For more information, contact Maria Zampini, President at 440-812-3249 or maria@upshoothort.com.