The CoHort Zone

December 13, 2018

Press Release: EverColor® brings new distinctions and Carex varieties to its ever popular ouevre

For Immediate Release

Name: Maria Zampini
Company: UpShoot™ LLC
Address: 5010 South Ridge Rd
Madison, OH 44057
Cell: 440.812.3249
Fax: 440.357.7676
Email: maria@upshoothort.com
Blog: The CoHort Zone
Website: www.upshoothort.com

EverColor® brings new distinctions and Carex varieties to its ever popular oeuvre

December 2018 — EverColor® – the cold hardy, easy to grow, colorful Carex varieties – continue to take the world by storm. Now with new breeder rights in Japan and a new variety added to the eight already popular with gardeners, growers, and retailers in North America, this plant is a must have!

What an honor!

Recently Pat FitzGerald, the breeder of EverColor from FitzGerald Nurseries in Ireland, received quite an accolade for his receipt of two Japanese Plant Breeders’ Rights certificates. His two varieties, Carex EverColor ‘Everlime’ and Carex EverColor ‘Eversheen,’ are now protected in Japan — a great triumph for this esteemed breeder.

More to love

EverColor® ‘Everglow’ is the newest addition to the eight EverColor varieties already in North America. This new variety has a unique color pattern that changes throughout the seasons. Leaves have a unique green central stripe with margins that are orange from early autumn to late winter and cream from spring to summer. With the cream margins, plants take on a more traditional variegated look. As with all evergreen EverColor, ‘Everglow’ is easy to grow, low maintenance, and mound forming.  With its unique color, ‘Everglow’ is a fantastic cold hardy accent addition for year round garden interest. EverColor ‘Everglow’ as well as all of the EverColor varieties can be found at Emerald Coast Growers and Skagit Gardens.

‘Everglow’ is ready for its closeup

Learn all about this exciting new variety and take a tour of other EverColor characteristics with Peter van Rijssen:

A definite winner

We are also excited to announce that the 2018 Plantarium awarded EverColor ‘Everglow’ a gold medal. Pat FitzGerald received the award at the recent Plantarium held at the International Trade Centre Boskoop, Hazerswoude-Dorp, Netherlands.

Nine varieties to choose from

The addition of EverColor ‘Everglow’ this year brings the list to nine EverColor varieties available to growers, wholesalers, independent garden centers, and landscapers in North America. The following eight varieties have already proven their popularity in the garden market:

EverColor plants will grow almost anywhere — in good garden soils from full sun to shade and even in light substrates and rock wool used for vertical gardening. Ideal as terrace or garden plants, they also thrive in a combination with other plants. Evergreen leaves lend year-round interest.

About Concept Plants

Concept Plants® represents and handles royalty management for 250 new plant varieties from 150 different breeders in the North American market. Concept Plants® helps  breeders with plant patents, trialing, trial and license agreements, introductions, photography, collecting royalties and more. They aim for a beneficial outcome for everyone to encourage the breeders to continue breeding new plants!

For more information, contact:

Concept Plants (US)
Brian Kirkland
828-308-6807
brian@conceptplants.com
www.conceptplants.com

Plantipp (Europe)
Peter van Rijssen
+31 6 55881900
peter@plantipp.eu
www.plantipp.eu

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About UpShoot

Maria ZampiniUpShoot, LLC is a boutique horticulture marketing firm specializing in the sales, licensing and marketing of new plant introductions to North America, Canada, Europe and Australia. UpShoot also provides marketing services for gardening related products to both the trade and consumer audiences. For more information, contact Maria Zampini, President at 440-812-3249 or maria@upshoothort.com.