The CoHort Zone

December 13, 2013

Licensed Grower Enews: Ho Ho Ho New Plants in Your Stockings

 

Happy Holidays from One Grower to Another

Plants in the Press

To help drive sales, UpShoot is consistently beating the media drums to promote our new plant introductions to both the trade and consumers.

Over the past few months, the following UpShoot plants have been or will be featured in these publications and online. Consider utilizing this press as a sales tool in your bag of tricks including social media, websites, enews, availability lists and more.


Winter Trade Show Events

Western Nursery & Landscape Association

WSNLA Trade Show

http://www.upshoothort.com/January 5, 2014

4th Annual Fashion Show of Plants and Products

Persian Spire™ Ironwood


Trade Publications

American Nurseryman Magazine

American Nurseryman Magazine 2013 December Issue- The Western Fashion Feature

Persian Spire™ Ironwood

Nursery Management Magazine Online: November 13, 2013

January 2014 Issue
New Plant Pavilion

Calico Cat™ Boston Ivy

 

Farwest August Edition Digger MagazineFarwest Edition Digger Magazine
August 2013
New Varieties Showcase Guide

Firebird™ Variegated Dogwood
Persian Spire™ Ironwood
Squirt™ Compact Leucothoe

Lemon Ice™ WeigelaOAN Digger Magazine
August 2013

Thoroughly Modern Weigela

Lemon Ice™ Weigela

Lemon Ice™ WeigelaToday’s Garden Center
December 11, 2013 Issue

Persian Spire™ Ironwood


Internet & Consumer Magazines

American Nurseryman Magazine

American Nurseryman Magazine November 21st issue – The Sprout Enewsletter

http://www.upshoothort.com/other-selection/old-fashioned-smoke-bush-pbr/Fine Foliage Blog Online: September 2013  Top Five Scrumptious Shrubs for Lazy Gardeners

‘Old Fashioned’ Smoke Bush PBR

Dear Santa; our Foliage Wish List

Persian Spire™ Ironwood

Horticulture MagazineHorticulture Magazine
November/December 2013
New Intros: Noteworthy Plants of 2014

Firebird™ Variegated Dogwood

Show Time™ Crabapple

State-by-State Gardening Magazine

State-by-State Gardening:
OH, MO, IN, PA

January / February 2014
New Plants for 2014

Firebird™ Variegated Dogwood
Persian Spire™ Ironwood
Squirt™ Compact Leucothoe


Press Releases

Electronic press releases have been sent to UpShoot’s editors, garden writers and media contact lists. Review the electronic press releases for details and great selling point suggestions.

Firebird™ Variegated Dogwood  Persian Spire™ Parrotia

Firebird Dogwood – Adds Fall Interest
Persian Spire – New Parrotia Introduction


Where in the World is Maria?

UpShoot will be grippin’ and grinnin’at these winter trade shows:

2014 Western Nursery and Landscape Association Trade ShowSunday, Jan 5
Overland Park, KS
Western Nursery &
Landscape Association

GLTE 2014

Tuesday, Jan 7
Grand Rapids, MI
Great Lakes Trade Expo

Mid-Atlantic Nursery Tradeshow

Wednesday, Jan 8 –
Friday, Jan 10

Baltimore, MD
Mid-Atlantic Nursery Trade Show

Monday, Jan 13 and
Tuesday, Jan 14

Columbus, OH
CENTS Marketplace

North Carolina Nursery and Landscape AssociationThursday, Jan 16 and
Friday, Jan 17

Booth #1316, Greensboro, NC
Green & Growin’ Show

** Take advantage of attending the show and scheduling your personal one-on-one meeting with Jim or Maria today!**

Can You Spot ‘Horti’ the Gardening Elf on the Shelf? This holiday season, UpShoot adopted a ‘gardening’ Elf on the Shelf and named him Horti (short for Horticulture). Horti and his UpShoot gardening adventures have been taking social media by storm!



Millions of Elf on the Shelf books have been sold since its debut in the mid 2000’s. Parents hide Santa’s scout elf for kids to find each day during the holiday season. So I’m asking what if, weather permitting, parents also hid them outside and it became a teachable gardening moment? In this case – bayberry is a selected native, berries were used by colonists for candles, berries are a super food for feeding the birds, etc…What do you think?

Horti the UpShoot Tree Elf Swoons Over Weeping Candied Apple on Maria's Laptop

It has been a long time since Jim patented his first plant, Weeping Candied Apple™
Crabapple, Malus ‘Weepcanzam’

back in 1977.
All Horti wants for Christmas is a Weeping Candied Apple™ Crabapple in every homeowner’s landscape.

Hey, if nothing else, following Horti on social media is sure to provide a laugh a day or at the very least a smirk.

Facebook  Instagram  Linkedin  Pinterest Twitter


LCN Catalogs
Yours for the Asking

LCN Selections Virtual Catalog

Jim has been hitting the phones recently, trying to touch base with our entire licensed grower network.

He wanted to be sure everyone was aware of our new
LCN Selections
New Plant Introduction

catalog.  He took orders for hard copy samples or multiple copies for grower staff.

If you haven’t received a sample copy for some reason or you would like additional catalog copies to distribute at the upcoming trade shows, please email Maria by December 15 so we can mail them before the post office gets too crazy busy!


Thank You and Blessings for the New Year

We couldn’t be where we are today without your support and friendship.

We want to take this opportunity to wish you and yours a joyous holiday season and a happy, healthy and prosperous new year!

Maria and Jim Zampini

Jim and I are available 24/7 to assist with production questions or marketing tips. Contact us anytime!

Maria Zampini
maria@upshoothort.com
cell 440-812-3249

Jim Zampini
cell 440-477-6501
home 440-357-7676