UpShoot™ Horticulture Marketing Firm

Maria Zampini

Maria Zampini, President

We’re a boutique horticultural marketing firm specializing in new plant introductions and marketing plants and gardening-related products (including books). Maria Zampini, President, is known as the “Spiderwoman” of the green industry, and she always uses her powers for good. Let Maria & UpShoot connect you with your customers, from growers to retailers to consumers. Our horticultural roots run deep, which lets us help your products and projects grow!

How can we help you? Learn more about New Plant Development & Marketing and Horticultural Marketing Services.

New Plant Development & Marketing

Big Time Blue Lavendula

We can help you bring your new plant to market, from trialing and evaluation to patenting and licensing to growing and distributing to branding and marketing. Whether you need help every step of the way or specialized assistance for one facet, we have the experience, tools, and connections to make your plants sell.

Do you have a new plant you’d like to bring to market?

Learn More   or   Tell us about it

Horticultural Marketing Services

Sample horticultural marketing material

Overwhelmed with marketing? Can’t find time to do social media and, even, if you do you find all the platforms confusing? Tired of paying for PR that doesn’t pan out? Know you need to reach out to consumers but don’t have a clue about where to start? UpShoot can help!

Learn More   or   Tell us where you need help

gardenpediabookcoverredux (1)Award-Winning Gardening Book!

Garden-pedia: An A – Z Guide to Gardening Terms

Maria Zampini has teamed up with Pamela Bennett of The Ohio State University to co-author the only book you will ever need to understand garden speak! Learn more about the book and order your copy today! Available in both hard copy and as an ebook.

Upcoming Events

Plant WNY
February 2019
The PLANT WNY Trade Show & Education Day Conference
East Amherst, NY

Keynote speaker; details to follow.

From the Grapevine...