UpShoot™ Horticulture Marketing Firm

Maria Zampini

Maria Zampini, President

We’re a boutique horticultural marketing firm specializing in new plant introductions and marketing plants and gardening-related products (including books). Maria Zampini, President, is known as the “Spiderwoman” of the green industry, and she always uses her powers for good. Let Maria & UpShoot connect you with your customers, from growers to retailers to consumers. Our horticultural roots run deep, which lets us help your products and projects grow!

How can we help you? Learn more about New Plant Development & Marketing and Horticultural Marketing Services.

New Plant Development & Marketing

Big Time Blue Lavendula

We can help you bring your new plant to market, from trialing and evaluation to patenting and licensing to growing and distributing to branding and marketing. Whether you need help every step of the way or specialized assistance for one facet, we have the experience, tools, and connections to make your plants sell.

Do you have a new plant you’d like to bring to market?

Learn More   or   Tell us about it

Horticultural Marketing Services

Sample horticultural marketing material

Overwhelmed with marketing? Can’t find time to do social media and, even, if you do you find all the platforms confusing? Tired of paying for PR that doesn’t pan out? Know you need to reach out to consumers but don’t have a clue about where to start? UpShoot can help!

Learn More   or   Tell us where you need help

gardenpediabookcoverredux (1)Award-Winning Gardening Book!

Garden-pedia: An A – Z Guide to Gardening Terms

Maria Zampini has teamed up with Pamela Bennett of The Ohio State University to co-author the only book you will ever need to understand garden speak! Learn more about the book and order your copy today! Available in both hard copy and as an ebook.

Upcoming Events

Mid Atlantic Fruit and Vegetable Convention
January 30-February 1, 2018
2018 Mid-Atlantic Fruit & Vegetable Convention
Hershey, PA

Wednesday, January 30 at 2:30 p.m.: “Using Consumer Trends to Market Your Business”
Thursday, January 31 at 11:30 a.m.: “Marketing Your Business As No One Else Will”

The Great Big Home + Garden Show
February 10
The Great Big Home + Garden Show
IX Center
Cleveland, Ohio

Maria Zampini will be on the Petitti Garden Stage at 3:30 p.m., presenting on “2018 Gardening Trends.”

February 17, 2018
"Garden Trends 2018"
Gale's Garden Center
Westlake, OH

Maria Zampini is speaking at 11 a.m.

California Spring Trials
April 14-19, 2018
California Spring Trials
Throughout California

From the Grapevine...