Horticulture: From Root to Leaf

UpShoot is a boutique horticulture marketing firm. We are passionate about plants—growing and locating new ones. Experiencing that undeniable thrill of first discovery—whether it’s our plant find or yours! We love learning about plants and sharing our knowledge to the media and consumers.

From breeders and plantsmen to growers and gardeners—UpShoot helps all ornamental horticulture enthusiasts live out their passion for plants. We nurture growers new plants into successful products. We share valuable information through our national writing and speaking engagements.

Through UpShoot, the world is a little more alive and a lot greener. Contact UpShoot today for details.

gardenpediabookcoverredux (1)Available Now! from St. Lynn’s Press

Garden-pedia: An A – Z Guide to Gardening Terms

Maria Zampini has teamed up with Pamela Bennett of The Ohio State University to co-author the only book you will ever need to understand garden speak! Learn more about the book and order your copy today!


UpShoot Featured Plants and Products

UpShoot is a boutique horticultural marketing firm specializing in sales, marketing and licensing of new plant introductions and promotion of gardening-related products.  Let us introduce you to two:

hollywood hibiscus


Hot Head Hollywood Hibiscus High Res

Armitage’s Greatest Perennials and Annuals App
UpShoot LLCFacebook FacebookArmitage’s Greatest
Twitter@upshoothort Twitter@ArmitageAllan
Hashtags: #HollywoodHibiscus#tropicals Hashtags: #perDrA, #technology, #hortreference


NEW! Virtual Catalogs

Upshoot New Plant Introduction Flyer

New Plant Introductions

LCN Selections Catalog

LCN Selections
New Plant

- View on phone, tablet or computer

- Large photos link to cultural details

- Small photos link to photo albums

- Testimonials link to company website

The CoHort Zone Blog
588307f1-e89c-4ad1-8ff7-081d804628c2 Garden Writer eNews: Summer Trade Shows
August 16, 2016

News for Media People Who Happen to Love Plants! Hot Time in the Big Cities #Columbus #Chicago #Portland #Atlanta It’s the summer trade show season which means I’m in my #roadwarrior mode. #MeetGWA #GWA16 #GWAAtlanta…[MORE]

Coming Events

Maria Zampini speakingMaria is a sought after speaker sharing her plant knowledge as well as retail, marketing and plant breeding expertise. 

If you’re interested in having Maria speak to your group, email: maria@upshoothort.com.

Photo courtesy of Louise Hartwig of Two Girls with a Purpose.

IGCAugust 16-18, 2016
IGC Show
Chicago, IL

August 25 – 27, 2016
The Idea Center for Retailers
Five Ideas for Improving Your Social Media Marketing
Thursday August 25, 1:30PM
GWA Seminar
Social Media & Digital Communication Learning Exchange (Moderator)

GWA2016September 16 – 19, 2016
2016 GWA Annual Symposium
Atlanta, GA

Contact UpShoot
Jim and Maria Zampini For contact information
including phone, fax,
emails and mailing
address, visit our
Contact Us page