Horticulture: From Root to Leaf

UpShoot is a boutique horticulture marketing firm. We are passionate about plants—growing and locating new ones. Experiencing that undeniable thrill of first discovery—whether it’s our plant find or yours! We love learning about plants and sharing our knowledge to the media and consumers.

From breeders and plantsmen to growers and gardeners—UpShoot helps all ornamental horticulture enthusiasts live out their passion for plants. We nurture growers new plants into successful products. We share valuable information through our national writing and speaking engagements.

Through UpShoot, the world is a little more alive and a lot greener. Contact UpShoot today for details.


gardenpediabookcoverredux (1)Award-Winning Gardening Book!

Garden-pedia: An A – Z Guide to Gardening Terms

Maria Zampini has teamed up with Pamela Bennett of The Ohio State University to co-author the only book you will ever need to understand garden speak! Learn more about the book and order your copy today! Available in both hard copy and as an ebook.


UpShoot Featured Plants and Products

UpShoot is a boutique horticultural marketing firm specializing in sales, marketing and licensing of new plant introductions and promotion of gardening-related products.  Let us introduce you to two:

Buttermilk Sky™
Variegated Dogwood

Buttermilk Sky™ Variegated Dogwood

Of Naked Ladies and Forget-Me-Nots by Allan Armitage
Facebook Upshoot on Facebook
Twitter @UpShootHort
Facebook Dr. Armitage on Facebook
Twitter @ArmitageAllan

#variegated, #firstsignofspring#birdfeeder

#PerDrA, #newbook, #plantstories
NEW! Virtual Catalogs

Upshoot New Plant Introduction Flyer

New Plant Introductions

LCN Selections Catalog

LCN Selections
New Plant

- View on phone, tablet or computer

- Large photos link to cultural details

- Small photos link to photo albums

- Testimonials link to company website

The CoHort Zone Blog
Garnet Queen J. Berry Nursery Expands to International Licensing with Black Diamond, Adds to Crapemyrtle Market Share with Emerald Empire
May 25, 2017

Back in the United States, Black Diamonds® are moving north, fast becoming the star “thrillers” in container garden combinations in growing zones otherwise incompatible with crapemyrtle culture.

Coming Events

Maria Zampini speakingMaria is a sought after speaker sharing her plant knowledge as well as retail, marketing and plant breeding expertise. 

If you’re interested in having Maria speak to your group, email: maria@upshoothort.com.

Photo courtesy of Louise Hartwig of Two Girls with a Purpose.

Cultivate17July 15-18, 2017
HIP Labels Booth
Convention Center
Columbus, OH

Speaking details to follow

GWA Conference and Expo 2017August 4-7, 2017
GWA Annual Conference and Expo
Buffalo, NY

Maria Zampini and Kelly Norris are Learning Session Presenters at “The New Plant Roundup,” Monday, Aug. 7 from 9:45 a.m. – 10:45 p.m. Presentation Info…

IGC ShowAugust 15-17, 2017
IGC Show
Navy Pier’s Festival Hall
Chicago, MI

Contact UpShoot
Jim and Maria Zampini For contact information
including phone, fax,
emails and mailing
address, visit our
Contact Us page