Horticulture: From Root to Leaf

UpShoot is a boutique horticulture marketing firm. We are passionate about plants—growing and locating new ones. Experiencing that undeniable thrill of first discovery—whether it’s our plant find or yours! We love learning about plants and sharing our knowledge to the media and consumers.

From breeders and plantsmen to growers and gardeners—UpShoot helps all ornamental horticulture enthusiasts live out their passion for plants. We nurture growers new plants into successful products. We share valuable information through our national writing and speaking engagements.

Through UpShoot, the world is a little more alive and a lot greener. Contact UpShoot today for details.


gardenpediabookcoverredux (1)Award-Winning Gardening Book!

Garden-pedia: An A – Z Guide to Gardening Terms

Maria Zampini has teamed up with Pamela Bennett of The Ohio State University to co-author the only book you will ever need to understand garden speak! Learn more about the book and order your copy today! Available in both hard copy and as an ebook.


UpShoot Featured Plants and Products

UpShoot is a boutique horticultural marketing firm specializing in sales, marketing and licensing of new plant introductions and promotion of gardening-related products.  Let us introduce you to two:

Celebration® Maple
Acer x freemanii ‘Celzam’
Celebration winter trees
It’s Not Just About the Hat: The Unlikely Journey of a Plantsman by Allen Armitage
Facebook UpShootHort
Instagram UpShoot
Twitter @UpShootHort
Facebook Annuals and Perennials Garden App
Twitter @ArmitageAllen


NEW! Virtual Catalogs

Upshoot New Plant Introduction Flyer

New Plant Introductions

LCN Selections Catalog

LCN Selections
New Plant

- View on phone, tablet or computer

- Large photos link to cultural details

- Small photos link to photo albums

- Testimonials link to company website

The CoHort Zone Blog
JN Plant Selections Licensed Grower Enews: Dynamic Native Duo
January 9, 2017

These two selected natives from Mike Yanny of JN Plant Selections are unique amongst Carpinus selections with their bright red fall foliage. Firespire was featured in the Nursery Management Green Guide and the recent American Nurseryman new plant issue. Fire King will be introduced in 2017 starting with the summer trade shows.

Coming Events

Maria Zampini speakingMaria is a sought after speaker sharing her plant knowledge as well as retail, marketing and plant breeding expertise. 

If you’re interested in having Maria speak to your group, email: maria@upshoothort.com.

Photo courtesy of Louise Hartwig of Two Girls with a Purpose.

MANTSJanuary 11-13, 2017
MANTS 2017
Baltimore Convention Center
HIP Labels Booth 1302-04
Baltimore, MD

Green & Growin 2017January 16-20, 2017
Green and Growin’ Marketplace 2017
Jim Zampini – Upshoot Booth 641
Greensboro Coliseum
Ft. Lauderdale, FL
Greensboro Coliseum

TPIEJanuary 18-20, 2017
TPIE 2017
Broward County Convention Center
Ft. Lauderdale, FL

Contact UpShoot
Jim and Maria Zampini For contact information
including phone, fax,
emails and mailing
address, visit our
Contact Us page