Horticultural Marketing Services

With UpShoot handling some or all of your marketing, you’ll get consistent quality content. Extend your brand reach with social media and public relations management. We run on the hamster wheel so you don’t have to. E-newsletters,

Instagram posts, press releases that actually result in coverage. You name it, we do it. And, we get results. Increased followers, more shares, new accounts, better brand recognition.


  • Press Release writing, distribution, and follow-up that produce coverage and leads.
  • E-newsletter writing and production. E-newsletters only work if they’re consistently mailed. Let us keep you on schedule!
    -Email list development.
  • Social media management. This is a non-negotiable part of brand awareness, but it’s so time-consuming. Outsource to UpShoot and harness the power of our combined networks, graphic designers, and editorial calendar adherence.
  • Website development & management. All of the PR in the world is unhelpful if your web properties don’t have current information. Allow us to keep up with your consumer- and business-facing websites and microsites. (Don’t know what a microsite is? If you have a branded plant you need one; ask us!)
  • Catalog & flyer design. Keep your B2B and B2C promotional materials consistent and updated. We can work with your existing aesthetic or develop a new one.
  • Garden media test plant management. We identify key influencers in your target market and follow up for social media exposure, photographs, and editorial mentions

Click here to tell us where you need help.


 Book Promotion



Garden Renovation Bobbie Schwartz
Bobbie’s Green Thumb
Garden Renovation: Transform Your Yard into the Garden of Your Dreams
Timber Press – Coming November 2017 (pre-order)
It's Just Not About the Hat Allan Armitage
Professor Emeritus of
University of Georgia
It’s Not Just About the Hat:
The Unlikely Journey of a Plantsman
Self-Published Title 
Designing Gardens with Flora of the American East Carolyn Summers
Flying Trillium Gardens and Preserves
Designing Gardens with Flora of the North American East
Rutgers University Press
The Nonstop Garden book Stephanie Cohen
The Perennial DivaJennifer Benner
The Nonstop Garden:
A Step-by-Step Guide to Smart Plant Choices and Four-Season Designs

Timber Press

Mobile App Promotion



Allan Armitage's Greatest Annuals and Perennials Garden App Dr. Allan Armitage
App Developer
Greatest Perennials and Annuals App
Available on both iTunes and Android Platforms

Product Marketing


Product Name

 Authentic Haven Brand Natural Brew Annie Haven
Authentic Haven Brand
Authentic Haven Brand Compost Teas
 Chick Charms Chick Charms® Chick Charms® Hens & Chicks
  Concept Plants EverColor Carex Series
Jewel of Desert Delosperma
  Floral Elixir Co. Handcrafted Floral Drink Mixers
 GrowScripts GrowScripts Plant Care Products for Fruiting Plants
  J Berry Nursery Black Diamond® Crepe Myrtle
Déjà Bloom® Azalea
Hollywood Hibiscus
Mobilegro logo Angela DiMaggio
Vertical Gardening and Urban Portable Garden Carts
The Ring Weeder Logo Vinnie Suozzi
Angel Tool Company
The Ring Weeder
Garden Weeding Tool
SunSparkler Sedums SunSparkler® Sedums SunSparkler® Sedums

Website Development


Website Name

Flying Trillium  Carolyn Summers
Flying Trillium Gardens and Preserves