Rooted in horticulture.

For three generations, the Zampini family has worked in horticulture in the Lake County, Ohio area. Our horticulture roots trace back to the famed Storrs & Harrison Nursery, which was at one time the largest nursery in the world. From there we went on to start our own nursery on a ¼-acre plot of land, where roses were the main crop. Under my father Jim Zampini’s leadership, the family nursery grew to 1,000 acres, and Lake County Nursery, Inc. became one of the most diverse and largest wholesale nurseries in the United States. In 2009, Jim and I left the wholesale growing world to concentrate on new plant introductions.

Through UpShoot, we’re not only marketing great plants to growers and gardeners alike—we’re bringing our expertise to a greater audience. You’ll find our articles in top industry trade journals and leading consumer gardening publications. We travel the world for speaking engagements, seminars and industry trade shows. All these avenues allow us to share the knowledge and inspiration we’ve gained through the decades.

With each new part of the industry that we’ve entered, we’ve carried our love for plants, our dedication to our customers and our belief that hard work and determination are what turn ideas into opportunities and opportunities into successful realities.